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How
to Use Business Cards to Network and Market Your Business
How
to Make Your Business Card Call for Action
Minding
Your Business Card Manners for Swapping Success
Organizing
Business Cards for Effective Contact Management
|
How to Use Business
Cards to Network and Market Your Business
By
Linda Elizabeth Alexander
You've had 1,000 of the finest, most eye-catching
business cards printed. Now, what do you do with them? Networking with
business cards is one of the most cost effective means of marketing
your business--and yourself.
Don't leave them sitting in the box, they do you no good there. Get
them into the hands of your prospects! If you think of your business
card as a mini-billboard for your company, you'll realize that you need
people to see it in order for it to be effective. Here are a few ideas
to get you started...
1. Keep them in your pocket, purse, briefcase, and wallet, on your
desk, and at the reception area of your office
Leave some in your car. Always have them on hand so you can introduce
yourself to new people when the moment is right. They should be a necessary
part of your routine before you leaving home every day. When checking
for your wallet and keys, check for a stack of business cards too. Keep
replenishing your supply.
2. Store your cards in a nice holder so they don't get bent
Keeping your business cards in a stylish
case makes a better presentation when you give your cards out. Likewise,
treat others' cards well when you accept them. For example, spend a
few moments reading the card closely before you put it away. You won't
impress the person by mishandling their business card. If your contact
information should change, have new cards printed immediately. Writing
in your new email address or phone number leaves a bad impression.
3. Place business cards on bulletin boards at local
restaurants, supermarkets, libraries, and your children's schools
At your place of business, have a bulletin board where others can post
their cards in return for passing out your cards to others. If you see
a fishbowl offering a drawing for a prize, throw your business card
in. Somebody important might see it and contact you.
4. Include business cards with all of your correspondence, including
bills you pay
You never know who might open the mail that day. If Realtors can sell
houses this way, why can't you generate business the same way? If you
ship products, for example, include a card with every package. Send
business cards with all thank you notes and letters you send out. Include
your contact information in your email signature as well. It serves
as an electronic business card.
5. Use them as scrap paper when you need to jot down
a note
Instead of a napkin, use the back of your business card to write in
your cell phone number. "This is my direct line," you might say, making
the prospect feel important and giving him or her a reason to keep your
card.
6. Give people a reason to hold on to your card
Print something unique on the back of it--a calendar, a list of your
services, important measurements, or anything relevant to your industry.
You could also print a coupon on it, and ask them to return the card
with their order, so again they have a reason to keep your card.
7. As a business owner or manager, have business cards printed for
all staff members, right down to the lowest ranking person
The novelty of the cards for those who usually don't have them will
entice employees to hand them out. At the same time, you'll make them
feel appreciated. Your employees are part of your network, so use their
networks to generate business for your company.
8. Use your business cards to introduce yourself to
prospects you meet at networking functions, in the park or at your children's
soccer games
However, don't be pushy. Make sure the time is appropriate. One way
to do this is to ask for the other person's card. He or she will likely
ask you for your card in return. Another idea is to hand out two or
three cards at a time--one for the person you meet, and extras for him
or her to hand out to referrals. (Offering to do the same would be the
polite thing to do here.) When you go to the doctor or dentist, present
your card to the receptionist to announce your presence.
Leaving your business cards to sit in a box or a drawer collecting dust
defeats the purpose of having them. They are inexpensive enough to print
by the thousands, so hand them out liberally. It's a cost-effective
way to market yourself and your business. Think of the many other ways
to empty that box so you need to print more cards. Be creative and you
will soon have more business than you can handle!
Does your business card work as hard as you do to gain new contacts?
If not, you need cards that will grab attention and spur curiousity.
Design your cards online and choose from thousands of free
business card backgrounds.
Copyright © 2004, GreatFX Business Cards. All rights reserved.
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your GreatFX business cards online now!
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